1. JOB INFORMATION

Reports to: Sales & Marketing Manager
Work station: Nairobi

2. JOB PURPOSE

The Marketing Executive is responsible for the support of CFAO Agri Marketing activities aligned with the Sales Strategy. The two main tasks are day-to-day:

1. Planning and support to the implementation of the Marketing activities.
2. Control, analysis and monitoring of the Marketing activities to ensure ROI.

3. MAIN RESPONSIBILITIES OF THE JOB

1. Plan and monitor the marketing activities to be implemented monthly, weekly and daily, supported by a follow-up tool for sharing with the Sales and Marketing Manager.
2. Compile and analyze the Sales Team Marketing Monthly Reports collected by the Sales and Marketing Manager.
3. Collect, supply and keep record of Sales Team requirements for local marketing activities – field events, agri-expos, merchandising (signposts, shop banners, flyers, posters, etc), strategic sampling as well as local radio.
4. Control the compliance of the implementation and follow-up of the marketing activities (sample delivery note, stock count of POS material, evidence of marketing events, etc).
5. Lead and animate the Community Management of the company Facebook page (posts, answering the comments, etc).
6. Monitor the Kenya and regional agri-business intelligence through daily newspaper coverage and sharing to the Sales and Management Team.
7. Answer and keep record of the farmers’ enquiries by phone.
8. Structure the customer database (Farmers, AGDs, AGVs, Clusters) for analysis and targeted marketing activities.

4. KNOWLEDGE, SKILLS AND EXPERIENCE

(Minimum level of academic and professional qualification required to perform effectively in the role)

• Bachelor’s degree in Marketing or any business related field. Additional qualification in Marketing is an added advantage.
• 2 years’ experience in related marketing role.
• Familiarity in digital marketing.

5. COMPETENCIES & SKILLS

• Proactive behavior and creativity
• Strong interpersonal and communication skills both internally and externally
• Robust organizational and planning skills
• Aligned with CFAO Agri key values: Team Work, Respect, Integrity, Communication, Innovation, Brilliant at the Basics.

 Applications close on 13th  May 2022. Only shortlisted candidates will be contacted.

1. JOB INFORMATION

Reports to: Sales & Marketing Manager
Work station: Eldoret- North Rift Region

2. JOB PURPOSE

The job holder will be responsible for managing and servicing existing Hub Agrodealers (AGD) while prospecting and developing new customers with a focus on building long term customer relationships and increasing sales revenue in the assigned Area.

3. MAIN RESPONSIBILITIES OF THE JOB

Area 1: Sales Revenue Growth

• Prepare and submit accurate sales forecast and timely reports to the line manager to facilitate proper planning.
• Achieve targeted numbers of AGD customers served against budget by managing SP and FA team in the area to achieve full cluster development in the Area assigned.
• Achieve sales volume as per the budget committed in the Area,
• Develop Baraka brand awareness and benefits to all customers and stakeholders in the Area.
• Pro-actively manage credit limit of the customer to support the sales growth.
• Ensure a balance of blends and straight sales (blends should be more than 70% of total sales).

Area 2: Market Development

• Continuously identify, recruit and serve new customers in mandated Area as per the set target for business growth and sustainability.
• Identify potential new prospects and propose to management.
• Identify, negotiate, plan and execute activation opportunities such as demo trials/strategic sampling, shop branding in line with customer’s agreement for purposes creating and maintaining sales for business growth and sustainability as well as Baraka brand awareness.

Area 3: Debt Management

• Ensure Account payment and Reconciliations are done on Time.
• Ensure Accounts operates within the stated credit limits.

Area 4: Relationship Management.

• Build, Manage and Maintain good strong long term customer Relationship with CFAO Agri Ltd.
• Ensure Timely address of Customers queries.
• Ensuring Immediate Customer Feedback.

Area 5: Timely Reporting and Feedback.

• The ASR should give feedback on time for purposes of planning and forecasting. Weekly PDCA reports are expected by end of every Saturday.
• Gather and Report market intelligence (reporting competitor activities).

4. KNOWLEDGE, SKILLS AND EXPERIENCE

(Minimum level of academic and professional qualification required to perform effectively in the role)

• Bachelors Degree in Business/ Agricultural with at least 4 years’ experience in sales (3 in a supervisory position)
• Diploma in Business and Agriculture with 6 years experience.

5. COMPETENCIES

Technical

• Project planning, implementation and monitoring

Functional

• Report writing.
• Proactivity.
• Innovation.
• Strong Interpersonal skills.
• Effective communication skill with both internal and external customers.
• Robust organizational and planning skills.
• Aligned with CFAO Agri key values: Teamwork, Respect, Integrity, Communication, Innovation, and Brilliant at the Basics.

Behavior

• Business acumen- knows how business works; knowledgeable in current and possible future policies, practices, trends, technology and information affecting the business; knows the competition; is aware of how strategies and tactics work in the marketplace.
• Strategic agility – Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can create competitive and breakthrough strategies and plans; can articulately paint credible pictures and visions of possibilities and likelihoods.
• Perspective – Looks toward the broadest possible view of an issue/challenge; has broad-ranging personal and business interests and pursuits; can easily pose future scenarios; can discuss multiple aspects and impacts of issues and project them into the future.
• Technical learning – Is good at learning new industry, company, product or technical knowledge.
• Quality decisions – Makes good decisions (without considering how much time it takes) based upon a mixture of analysis, wisdom, experience, and judgment; most of your solutions turn out to be correct and accurate when judged over time.
• Problem solving – Uses rigorous logic and methods to solve difficult problems with effective solutions; is excellent at honest feedback; looks beyond the obvious and doesn’t stop at the first answers; probes all fruitful sources for answers.
• Interpersonal skills – Is self-aware, and has ability to relate with people across all levels of seniority as appropriate, to ensure achievement of personal targets.
• Organizational positioning skills – Understanding of organization structure both formal and informal, is sensitive to how people and organization’s function; anticipates where the landmines are and plans his/her approach accordingly; views politics as a necessary part of organizational life and works to adjust to that reality.
• Energy and drive – Has speed and agility: taking quick and timely action; seizes more opportunities than others, pursues everything with energy, drive and a need to finish; seldom gives up before finishing especially in the face of resistance or setbacks.
• Integrity and trust – Trusted individuals who can present the unvarnished truth in an appropriate and helpful manner, keeps confidence, admits mistakes, and doesn’t misrepresent themselves for personal gain.

Applications close on 13th May 2022. Only shortlisted candidates will be contacted.