Nairobi, Kenya, 17th February 2025
CFAO Kenya Limited is thrilled to announce its collaboration and partnership with Unicharm Corporation of Japan, a leading feminine care company in Asia and the third largest globally, in the fight against period poverty. This partnership introduces Sofy Long Lasting, a newly locally produced sanitary pad, alongside the trusted Sofy Deep Absorb. This initiative is dedicated to ensuring that every woman and girl in Kenya has access to high-quality and reliable menstrual hygiene products.
Sofy: A Global Leader Now Making Waves in Kenya
Since its debut in Kenya, Sofy has been redefining quality in menstrual hygiene. Known as the No. 1 sanitary pad brand in Asia and the third largest globally, Sofy Deep Absorb has become a top choice for Kenyan women and is distributed by Chandaria Industries Limited, making it readily available in leading supermarkets across Kenya. It’s already securing top three rankings in many stores and even claiming the No. 1 spot in select locations.
However, with only 30% of women in Kenya using sanitary pads, there has been more work to do to tackle issues of cost and accessibility. CFAO Kenya Limited is now proud to launch the locally produced Sofy Long Lasting range, a product designed to deliver high quality yet affordable for all.
Tackling Period Poverty Head-On
Period poverty is a harsh reality for many women and girls in Kenya. For those earning just 200– 400 KSH daily, the high cost of menstrual hygiene products can be devastating. Some are forced to rely on cloth or extreme measures just to get by.
That’s where Sofy Long Lasting steps in. Locally produced using trusted Japanese technology, this new line is designed to provide the same high absorbency as the premium products but at a price everyone can afford.
Here’s what sets Sofy Long Lasting apart:
- Convenient Packaging: Innovative options, including a 1-piece sachet, designed to meet diverse needs.
- Widespread Accessibility: Sofy Deep Absorb is readily available in supermarkets, local kiosks, and dukas, ensuring every woman and girl can easily find it.
- Everyday Reliability: A product designed to provide comfort and protection for all women.
CFAO Kenya Limited along with Chandaria Industries Limited is excited to make menstrual hygiene more accessible, more affordable, and more inclusive for Kenyan women and girls.
Together, we’re creating a future where every woman can manage her period with dignity and confidence.
Join Us in This Movement
Experience Sofy for yourself and join the mission to rewrite the narrative of period poverty in Kenya, ensuring every woman and girl has access to the products they deserve.
